Mike makes a good point: it is easier to engrave the geometry into the model, using toolpaths than it is to build the logo into the model itself. Let's take a look at machining engraved text onto a cylinder.
First, set your Z height to somewhere above the part.

Create letters: if you want to line engrave, pick a standard font, if you want to pocket engrave, select a true type font.

Create the letters in 2D form, use Xform /drag to move the letters to the correct location if necessary.

use a 2D pocket toolpath to cut the letters in space.

Toggle the posting icon to "off" for this operation. Posting "off" means that this operation will not be output to G-code.

Next: select surface finish project from the toolpath menu.

Set stock to leave as a negative value, this will be your depth of cut.

Set projection type to NCI and pick the 2D toolpath operation.

Select gap settings and set to 300%, this will make sure the tool retracts in between letters.

Verify the surface finish project operation to see the result.
